The modules aim to achieve the following course objectives

• To develop cost-effective sales and marketing strategies to acquire more good customers
• To implement innovative marketing ideas and best practices for better ROIs
• To identify sales and marketing issues and solve them creatively
• To empower with credit-centric thinking when identifying customers to reduce bad debts
• To understand how credit and collections impact successful sales dollars collections

The followings are our most popular programs:

1) Sun Zi’s Art of War to Winning Profitable Sales & Marketing Strategies
    How to adapt, link and apply Sun Zi’s Warring Strategies to your daily sales, marketing and business development efforts making the
     BUSINESS WARRIORS out of you to win, generate and close more profitable and recurring businesses

Program Overview
Globalization and regionalization have drastically change the way businesses are done, coupled with today’s global economic downturn and reports of recessions in major countries, the BUSINESS WARS are getting harder and more confusing to fight; the sales “war” we are fighting, the changes in market place and the demanding needs of meeting customers’ needs require the revenue generating department be armed with the knowledge, thinking and tactics to win customers both in MARKET SHARE and MIND SHARE. It is no longer good enough to just close sales but sales must be profitable and sales must be sustainable for maximum return-of-investment at lower cost, and lower price structure. Corporations big and small are always looking for better ways to increase sales, especially in the projected downturn of the global and regional economies. These successful business principles can be found and were first conceptualized 2,500 years ago in ancient China by one of history's greatest strategist, Sun Zi, his concept is used and adapted by world business and political leaders.

2)Raising Marketing Efficiency and Effectiveness
   How to take a serious approach to ensure their marketing activities are effective for a higher return-on-
    investment (ROI)

Program Overview
Marketing is an extremely key strategic business function for any company in any industry. Companies that take a serious approach to ensure their marketing activities are effective will give them a higher return-on-investment (ROI). It will gain better marketing awareness and business market share. Marketing involves looking at all aspect of the 4Ps plus understanding how to create highly impactful communications, customer mindshare strategies and need assessments to generate more sales. Ensuring staff are equipped with right marketing concepts that can be applied immediately to their work will give better profitability in today’s competitive market place. The goals is to ensure staff understand concepts and marketing application tools to enhance sales revenue by acquiring the skills to create a marketing driven corporate culture as a competitive advantage

3) Performance-based Cold-calling & Telesales Techniques
    How to prospect, improve and close more sales over the phone in today’s challenging economic landscape

Program Overview
Selling and cold-calling over the telephone is a process, and a fairly complex one. Sales Executives that are equipped with better and more effective tele-selling skills when on the telephone will increase contact rate, generate more closing opportunities and hitting more profitable business potentials and prospects. Effective selling over the phone is an Art. With practice and correct knowledge, especially in an economic downturn, all sales people must sharpen their telephone communications skills to consistently close more deals over the phone. Many sales people who are good at their job often depend on repeated sales from current customer-base to meet sales targets - it is a great accounts management skills and part of a very important aspect of a sales process to generate consistent revenue. However, overly dependent on repeated customers mean that company would not grow in market share and mind share; more critically, we may lose out in potential business sales opportunities. Therefore, new qualified sales leads must be created and successfully follow up with the ultimate goal to clinch new deals – using of the telephone to do so is one of the most effective way. The goals of this program are to get to the key essentials of telesales and cold-calling skills to minimize wastage in efforts to create more sales closing opportunities.